LGPD – Updated January 2026

777mm Privacy Policy – Your Data Protected under the LGPD

The 777mm is committed to protecting your personal data. This Privacy Policy clearly explains how we collect, use, store, and protect your information, in full compliance with Brazil's General Data Protection Law (Lei nº 13.709/2018 – LGPD).

Last updated: January 2026  |  Applicable to users in Brazil

YOUR RIGHTS AS A DATA SUBJECT
Access: you may request a full copy of your personal data at any time.
Correction: request the correction of any inaccurate or outdated information in your account.
Deletion: request the deletion of your data when it is no longer needed for processing.
Objection: object to data processing in certain situations provided for under the LGPD.
Portability: request your data in a structured format for transfer to another service.

How 777mm Protects Your Data

Six pillars that define our approach to privacy and information security.

256-bit SSL Encryption

All communication between your device and the 777mm is encrypted with 256-bit SSL — the same standard used by major Brazilian banks such as Itaú, Bradesco, and Nubank.

LGPD Compliance

The 777mm processes all personal data of Brazilian users in strict compliance with the General Data Protection Law (Lei nº 13.709/2018), with clearly defined legal bases for each processing operation.

We Never Sell Your Data

Your personal data is never sold or shared with third parties for advertising or commercial purposes. We only share information with essential technical partners required for the service to operate.

Secure Storage

Your data is stored on servers with restricted access controls, regular backups, and continuous monitoring against unauthorized access, ensuring the availability and integrity of your information.

Control in Your Hands

You can access, correct, export, or request the deletion of your data at any time directly through your account dashboard or via the support channel at 777mm, no hassle.

Incident Notification

In the event of any security incident affecting your personal data, 777mm will notify affected users and the ANPD within the deadlines required by the LGPD.

Last updated: January 2026. This Policy supersedes all previous versions. The current version is always the one published on this page.
Introduction

1. About This Privacy Policy

The 777mm is a Sports Betting and online casino platform serving Brazilian users. This Privacy Policy describes how the 777mm collects, uses, stores, protects, and may share the personal data of users who register for and use the platform's services.

This policy applies to all services offered by 777mm, including Sports Betting on the Brasileirão Série A, Copa do Brasil, Copa Libertadores, volleyball, basketball, MMA/UFC, and e-sports, as well as casino products such as slots, live blackjack, roulette, baccarat, and crash games. It also covers all interactions across the platform's digital channels — website, mobile app, support chat, and email communications.

When creating an account on 777mm or use any service on the platform, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your personal data as described herein.

Data controller: The 777mm is the controller of the personal data processed under this Policy. For questions or to exercise your rights, please contact us at privacidade@777mm.my or through the support channel available 24/7 on the platform.
Collection

2. Personal Data We Collect

The 777mm collects only the data necessary to provide its services, fulfill legal obligations, and improve the user experience. The data collected is organized into the following categories:

Registration and Identity Data:

  • Full name;
  • Date of birth;
  • CPF (Cadastro de Pessoa Física);
  • Full residential address (including zip code);
  • Email address;
  • Mobile phone number;
  • Identity documents submitted during KYC verification (national ID, driver's license, or passport).

Financial and Transactional Data:

  • Pix key and bank details associated with transactions;
  • Deposit and withdrawal history;
  • Payment method used (Pix, bank slip, credit or debit card, PicPay, Mercado Pago, TED);
  • Betting history and casino game sessions.

Usage and Browsing Data:

  • IP address and approximate geographic location;
  • Browser type and version, and operating system;
  • Pages and features accessed on the platform;
  • Session duration and access times;
  • Device identifiers (for mobile access);
  • Cookie data and similar tracking technologies.

Communication Data:

  • Content of conversations with customer support via live chat or email;
  • Communication and marketing preferences.
Data minimization: The 777mm applies the LGPD's data minimization principle — we collect only what is strictly necessary for the purposes stated in this policy. We do not request sensitive data such as health information, sexual orientation, or religious beliefs.
Use

3. How We Use Your Personal Data

The personal data collected by the 777mm are used exclusively for the following purposes:

  • Account management and service delivery: creating and maintaining your account, processing Sports Betting, casino games, deposits, and withdrawals;
  • Identity verification (KYC): identity verification and eligibility to use the platform, as required by Brazilian anti-money laundering legislation;
  • Fraud prevention and security: detecting suspicious activity, bonus abuse, multiple accounts, and other conduct prohibited under the Terms and Conditions;
  • Payment processing: processing deposits via Pix, boleto, card, and digital wallets, as well as handling withdrawals;
  • Customer support: handling questions, complaints, and disputes via live chat or email;
  • Account communications: transaction notifications, security alerts, and relevant service updates;
  • Marketing communications (with your consent): sending offers, promotions, boosted odds, and platform news by email or push notification;
  • Service improvement: analysis of usage patterns to optimize the platform experience, fix bugs, and develop new features;
  • Compliance with legal obligations: compliance with orders from Brazilian judicial, regulatory, and tax authorities.

The 777mm does not use your data for purposes unrelated to the platform's services. Automated decisions with significant impact (such as account suspension on suspicion of fraud) are always followed by human review when contested by the user.

Legal Basis

4. Legal Basis for Data Processing (LGPD)

As required by the General Data Protection Law (LGPD), all personal data processing carried out by 777mm is grounded in one of the following legal bases:

Purpose of Processing Legal Basis (LGPD)
User account creation and management Contract performance (Art. 7, V)
Bet and payment processing Contract performance (Art. 7, V)
Identity verification (KYC) Legal obligation (Art. 7, II)
Anti-Money Laundering Legal obligation (Art. 7, II)
Fraud prevention and security Legitimate interest (Art. 7º, IX)
Sending marketing communications Consent (Art. 7, I)
Customer service and support Contract performance (Art. 7, V)
Platform analysis and improvement Legitimate interest (Art. 7º, IX)
Compliance with court orders Legal obligation (Art. 7, II)

References to Lei nº 13.709/2018 (LGPD).

Data Sharing

5. Sharing Data with Third Parties

The 777mm does not sell, rent, or transfer your personal data to third parties for commercial or advertising purposes. Data sharing occurs only in the following situations, all of which are essential to the operation of the platform:

  • Payment processors: minimum financial data required to process transactions via Pix, boleto, credit or debit card, PicPay, Mercado Pago, and bank transfers. All operate under confidentiality agreements and LGPD compliance;
  • Game providers: session data required for the technical operation of slots, live casino, and crash games, provided by companies such as Evolution Gaming, Pragmatic Play, and PG Soft. These providers have access only to the information strictly necessary to run the games;
  • Identity verification services: identity documents shared with specialized KYC partners to verify user identity as required by regulation;
  • IT infrastructure services: cloud and hosting providers that store data under confidentiality agreements and security measures equivalent to those applied by 777mm;
  • Competent authorities: data may be shared with judicial, law enforcement, regulatory (including the ANPD and the Central Bank of Brazil), and tax authorities when required by law or court order.

All third-party partners with access to personal data of users of 777mm are contractually required to handle this information with the same level of protection demanded by the LGPD, and are prohibited from using it for any purpose beyond what was contracted.

Group companies: Should 777mm is part of a corporate group, data may be shared with affiliated companies for internal management purposes, always under the same legal bases and with the same data protection guarantees described in this policy.
Cookies

6. Cookies and Tracking Technologies

The platform of 777mm uses cookies and similar technologies to ensure the platform functions properly, personalize the user experience, and analyze performance. The types of cookies used are:

  • Essential cookies: required for the platform's basic operation, such as keeping your session active after login, processing bets, and accessing your account balance. These cookies cannot be disabled without affecting your use of the service;
  • Performance cookies: collect information about how users navigate the platform (pages visited, time spent, errors encountered) to improve the experience. They do not identify users individually;
  • Functionality cookies: remember preferences such as language, display settings, and the last payment method used, making the platform experience smoother;
  • Analytics cookies: allow the 777mm understand aggregated usage patterns to inform product decisions. Information is processed in anonymized form wherever possible.

You can manage your cookie preferences through the consent banner shown on your first visit or through your browser settings. Disabling essential cookies may affect critical platform features, such as the login process and access to your balance.

Retention

7. How Long We Keep Your Data

The 777mm retains users' personal data for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. The general retention periods applied are:

  • Active account data: retained for the full duration of the user account;
  • Financial and transactional data: retained for at least 5 (five) years after the last transaction, as required by Brazilian anti-money laundering legislation (Law No. 9,613/1998) and Central Bank regulations;
  • KYC verification documents: retained for at least 5 (five) years after the account is closed;
  • Customer support records: retained for 2 (two) years after the support interaction is closed;
  • Browsing data and cookies: retained for no longer than 13 months, unless consent is renewed;
  • Data from accounts closed due to terms violations: retained for the legally applicable period for defense in administrative or judicial proceedings.

Once the applicable retention periods have expired, data is securely deleted or anonymized so that the data subject can no longer be identified.

Your Rights

8. Your Rights as a Data Subject (LGPD)

The General Data Protection Law grants you, as a data subject, the following rights regarding the processing carried out by the 777mm:

Access
Correction
Deletion
Portability
Objection
Consent Withdrawal
Data Sharing Information
  • Access: request a copy of the personal data that 777mm holds about you;
  • Correction: request the correction of outdated, incomplete, or inaccurate data — many details can be updated directly in your account dashboard;
  • Anonymization, blocking, or deletion: in cases of unnecessary, excessive, or non-compliant processing under the LGPD, request that data be anonymized, blocked, or deleted;
  • Portability: request your data in a structured, interoperable format for transfer to another service provider;
  • Information about sharing: find out which entities 777mm shares your data and why;
  • Withdrawal of consent: withdraw consent for marketing communications at any time, at no cost;
  • Objection: object to processing carried out on the basis of legitimate interest when there are grounds to do so;
  • Review of automated decisions: request human review of decisions made solely by automated means that affect your interests.

To exercise any of these rights, please contact us at privacidade@777mm.my or via the 24h support chat on the platform. The response deadline is up to 15 calendar days after the request is received. Some requests may require identity verification before processing.

Security

9. Information Security

The 777mm implements appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, improper disclosure, or destruction. The key measures in place include:

  • 256-bit SSL/TLS encryption on all communications between the user and the platform;
  • Encryption of data at rest for sensitive information stored on our servers;
  • Role-based access control (RBAC) — only staff with an operational need have access to users' personal data;
  • Two-factor authentication (2FA) available to all users and mandatory for internal teams with access to critical systems;
  • Continuous monitoring for suspicious activity and unauthorized access attempts;
  • Regular penetration testing (pentest) and security audits conducted by independent firms;
  • An incident response plan with clear procedures for notifying the ANPD and affected data subjects in the event of a data breach.

Despite all measures in place, no system is 100% impenetrable. 777mm acts diligently to minimize risks and, in the event of an incident posing a relevant risk to data subjects, will notify the ANPD and the affected users within the legal deadlines established by the LGPD.

Your responsibility: You are also responsible for the security of your account. Keep your password strong and unique, enable 2FA when available, and never share your login credentials. If you suspect unauthorized access, contact 777mm.
Minors

10. Protection of Minors' Data

The services of 777mm are intended exclusively for individuals aged 18 (eighteen) years of age or older. The platform does not intentionally collect personal data from minors.

If we identify a user as being under 18, the account will be immediately closed, all collected data will be deleted, and any deposited funds will be returned to the original payment method. If you are the legal guardian of a minor who accessed the platform without authorization, please contact support for immediate resolution.

The 777mm uses identity verification (KYC) to confirm users' age, particularly before processing withdrawals or in high-transaction-volume situations.

International

11. International Data Transfers

To operate the platform, some personal data may be transferred to servers located outside Brazil, particularly due to cloud infrastructure providers, cybersecurity services, and game providers headquartered abroad.

When international transfers occur, the 777mm ensures that data recipients provide an adequate level of protection through one of the following safeguards:

  • Standard data protection contractual clauses approved by regulatory authorities;
  • International information security certifications (such as ISO 27001);
  • Binding corporate policies establishing protections equivalent to those of the LGPD;
  • Necessity for the performance of the service agreement with the user, where applicable.

The 777mm does not transfer data to countries that do not provide an adequate level of protection without the necessary contractual safeguards.

Changes

12. Changes to This Privacy Policy

The 777mm may update this Privacy Policy periodically to reflect changes in services, applicable legislation, or internal data processing practices. Significant changes will be communicated with at least 7 (seven) days' notice by email or platform notification.

The date of the last update is always shown at the top of this page. We recommend reviewing this policy periodically. Continued use of the platform after any changes take effect constitutes acceptance of the updated terms.

For changes that require new consent — such as using data for new purposes not covered in this version — the 777mm will request your explicit consent before proceeding with the new processing.

DPO

13. Data Protection Officer (DPO)

In compliance with the LGPD, 777mm has appointed a Data Protection Officer (DPO), responsible for:

  • Receiving and responding to requests from data subjects and the ANPD (National Data Protection Authority);
  • Guide employees and service providers on data protection practices;
  • Take the necessary steps to ensure the platform's compliance with the LGPD;
  • Acting as the focal point in security incidents involving personal data.

The DPO of 777mm can be contacted by email at privacidade@777mm.my. Requests received through this channel are handled with priority and confidentiality.

Contact

14. How to Exercise Your Rights and Contact Us

For any request related to this Privacy Policy, the processing of your personal data, or the exercise of your rights as a data subject under the LGPD, please contact 777mm through the channels below:

  • Privacy email: privacidade@777mm.my — a channel dedicated exclusively to data protection matters, with a response time of up to 15 calendar days;
  • General support: suporte@777mm.my or 24h live chat available directly on the platform;

When contacting us to exercise any right under the LGPD, please provide your full name, registered CPF, and a clear description of your request. To ensure data security, the 777mm may request identity verification before processing your request.

If you believe that the processing of your data violates the LGPD and the matter is not adequately resolved directly with the 777mm, you have the right to file a complaint with the National Data Protection Authority (ANPD), available at gov.br/anpd.

Current version: January 2026. This is the official Privacy Policy of 777mm. In the event of any discrepancy between versions or translations, the Portuguese-language document shall prevail.
Related Documents

Related Documents

View the other documents governing the use of this platform 777mm.

Responsible Gambling at 777mm

Betting and casino games should be a form of entertainment. The 777mm offers self-exclusion tools, configurable deposit limits, and dedicated support around the clock. If you feel you need help, our team is available 24h.

Learn about Responsible Gambling features →

Play at 777mm with complete transparency

You now know our privacy practices. Create your account, deposit via Pix, and enjoy Sports Betting and casino with data security guaranteed by the LGPD.

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